Should You Advertise to SHRA Voucher Holders Only? Why or Why Not?

If you’re a rental property owner completely focused on providing affordable housing in Sacramento, you could probably advertise your properties through the Sacramento Housing and Redevelopment Agency (SHRA) only. But, we don’t recommend it. 

Finding qualified residents quickly is your primary goal, and while SHRA offers valuable resources, it’s important to weigh the advantages and disadvantages of limiting your marketing scope. 

Benefits of Advertising Exclusively Through Sacramento Housing and Redevelopment Agency 

SHRA provides a structured and effective way for landlords to connect with prospective residents, particularly those who qualify for affordable housing programs. Here are some key benefits of advertising through SHRA:

• Access to a Targeted Audience 

By listing your rental with SHRA, you tap into a network of prequalified applicants actively seeking affordable housing options. These prospective renters are more likely to make the screening process smoother and more efficient within the SHRA program.

• Credibility and Trust 

SHRA’s reputation as a trusted housing authority adds credibility to your listing. Residents are more likely to trust rentals endorsed by a reputable agency. 

• Compliance with Affordable Housing Programs 

SHRA helps ensure your property is in compliance with affordable housing guidelines and assists with navigating the paperwork and regulations involved. 

• Free or Low-Cost Advertising Options 

Many landlords are drawn to SHRA because it’s a cost-effective way to advertise properties. Listing fees, if any, are generally minimal compared to the costs of digital advertising campaigns. 

Let’s Not Limit Your Sacramento Rental Property Marketing

While SHRA offers undeniable advantages, relying solely on this platform to market your property could limit your reach. It’s essential to consider a balanced approach that includes other marketing strategies. 

Here’s why:

• Expand Your Prospective Applicant Pool 

While SHRA provides access to a targeted audience, not all qualified applicants exclusively search through the agency. Platforms such as Zillow, Facebook Marketplace, and other rental-specific websites allow you to reach a wider audience, increasing your chances of finding the right resident. 

• Compete in a Saturated Market 

Sacramento’s rental market is highly competitive. By diversifying your marketing efforts and advertising online, you can stay ahead of competitors and attract a good resident more quickly. 

• Showcase Your Property Effectively 

Online marketing platforms offer tools like high-quality images, virtual tours, and detailed descriptions to present your property in the best light. These visual aids can make your listing more appealing to potential renters compared to standard agency listings.

• Maintain Flexibility 

Online advertising complements SHRA listings, giving you the flexibility to update rental details, adjust pricing, and refine your strategy based on prospective applicant inquiries. 

The Best Approach for Sacramento Landlords